What you’ll learn

  • How to uncover opportunities worth pursuing. To identify and determine if the opportunity is important or just interesting.
  • How to use Design Thinking methods to expand the possible and generate novel ideas. To produce the kinds of ideas that are worth investing your life’s energy.
  • How to ensure your ideas create value right from the start. To use tools like CO-STAR to make innovation inevitable.
  • How to present your ideas in way that gets others to say “yes.” To earn the trust and support of the people you will need to ensure success.
  • How to learn quickly and cheaply if your idea is likely to be a winner. To proactively plan and prove the concept.


Innovation is more than a good idea. Innovation is a disciplined approach for turning opportunities into valuable outcomes. Embracing the mindset and learning the skills has become a requirement for success in our rapidly changing world. It is not just entrepreneurs, but workers across all industries and occupations have begun to recognize the development of innovation capabilities will help them and their organizations prosper.

The results of numerous studies reinforce these points:

  • Innovation, analytical thinking, creativity, problem-solving and active learning are all top 10 skills in the latest Future of Job’s report (World Economic Forum) highlighting their increased demand between now and 2025.
  • There are more than 550 million entrepreneurs in the world.  Despite all the enthusiasm and talent, 70% of startups fail within the first 5 years. (EMBROKER)
  • 84% of executives say innovation is important to their growth strategy, but only 6% are satisfied with their company’s performance. (McKinsey)

The course’s 5 on-demand modules (3.5 hours) offer proven practices, stories from visionaries, and examples of trailblazing innovation from around the world. But this is not a passive program. It is a fact, no one learns new skills from just watching videos. The course will challenge your thinking with innovative exercises and out-of-the-box activities. You will be asked to practice new techniques through project-based homework to build your innovation muscles. Upon completion, you will have learned a disciplined approach to uncovering unmet needs, developing and presenting high-potential ideas, and testing them to ensure they provide value to your target customers.

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